Official: AC Milan and Budweiser sign new partnership

Ac Milan official news on November 19th, the club signed a new partnership with Budweiser Beer.

AC Milan and Anheuser-Busch InBev, the world's leading beer brewer, are proud to announce a new partnership. The world's iconic beer brand Budweiser will become the official beer partner and regional partner of the Rossoneri.

The partnership between AC Milan and Anheuser-Busch celebrates the connection between sport, conviviality and celebration, expressing shared values ​​that connect the passion of fans and the joy of experiencing football together. This agreement brings together two iconic brands, both committed to promoting authentic moments of celebration and togetherness, with the aim of making every game an opportunity to share and connect socially through dedicated initiatives and fan engagement events.

Budweiser will be available exclusively in public bars and all hospitality areas, further enriching fans’ matchday experience, and Budweiser will focus on creating more celebratory moments at San Siro and bringing more interactive events to fans throughout the year.

Michael Ertl, Chief Commercial Officer of AC Milan, commented: "We are very pleased to welcome Budweiser as the official beer partner of the Rossoneri. Our aim is to provide fans with unique moments that enhance the atmosphere of the San Siro and make every game a special occasion. We look forward to joining forces with AB InBev to strengthen this bond and transform every game into a truly shared experience."

Yves Timmermans, AB InBev Italy Director, added: "We are proud to partner with a club as historic and prestigious as AC Milan. This partnership stems from a shared vision to celebrate the moments that connect people, both on and off the pitch. As a globally iconic brand, Budweiser is the perfect beer to make the AC Milan fan experience even more special."