Milan Official: Reached exclusive cooperation with Coca-Cola to become a regional beverage company in Italy

Hupu reported on October 23 that AC Milan officially announced that it has become an exclusive partner with Coca-Cola. The specific official announcement is as follows.

Under the agreement, the global beverage giant will join the Milan club’s regional partner lineup, with Coca-Cola becoming the Rossoneri’s official soft drink partner in Italy and Pocari becoming the official sports drink partner.

This cooperation is far more than sports sponsorship. It is the fusion of three universal languages: football, music and lifestyle. This cooperation will create an extraordinary and unforgettable experience with its unique creativity and vitality. Starting from this season, AC Milan and Coca-Cola will bring new energy to the San Siro Stadium. The specially set up DJ booth area will invite artists to perform before the game, turning the warm-up moment of each game into an unforgettable entertainment feast, continuing the club's tradition of integrating football and entertainment.

This cooperation will cover the men’s and women’s first teams and launch a number of activities specially created for Rossoneri fans. The two brands will work together to tell the story of football as a global language, celebrating the values ​​of passion, inclusion and solidarity in a language that can inspire generation after generation.

This joint journey will also include exclusive digital content, social media interaction, community activities and lifestyle experiences. At the same time, the Coca-Cola and Pocari brands will also be highly exposed at the San Siro Stadium, bringing refreshing energy to fans and accompanying their emotional ups and downs, further strengthening the connection with AC Milan's vibrant and international spirit.

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