Surpassing James! Curry reaches the top of the league! The 37-year-old veteran reaches the ceiling again!

The 37-year-old Curry has completed another historical moment this year. He once again surpassed LeBron James in his career and became the first in the income list in NBA history.

159.6 million U.S. dollars, which is Curry’s estimated total income this year, including NBA salary + brand endorsement + business investment. Even in the 17th season of his career, he is still a player in the top commercial echelon of the NBA.

Even though James’ business empire is in full swing, in 2025, Curry will still be the number one money-maker. According to statistics, Curry's total income in 2025 will be as high as US$159.6 million, of which NBA on-court salary is US$59.6 million, and off-court endorsements and investment income will exceed US$100 million.

In comparison, James' cumulative income in 2025 is US$137.6 million, ranking second on the income list.

According to the content released by reporters, Curry has cooperated with Under Armor for many years. In addition, he also created his personal brand Curry Brand. This is not a simple endorsement contract. He and Under Armor have adopted a joint operation and profit sharing cooperation model. Industry peers estimate that Under Armor alone can bring Curry tens of millions of dollars in returns every year.

In addition, Curry has also participated in the investment of many start-up companies and has his own production company Unanimous Media, which focuses on the film, television and technology industries.

It is no exaggeration to say that for Curry, he has now completely transformed from an NBA player into a top traffic business entity. This transformation process is worthy of attention. Take a closer look at Curry's business layout:

The first is business credibility. Compared with the controversial remarks and actions of other top NBA players, Curry never acts evil and maintains a gentle and clean image every time in front of the camera. For commercial brands, this is a stable and safe partner. The second is his durability. As most NBA stars, commercial popularity usually only maintains its peak for a few years, but Curry's popularity has been at the top of the league since he entered the league in 2009. His excellent competitive status coupled with the blessing of commercial traffic in the Bay Area are the source of his brand value.

Finally, there is the business layout. Like other top commercial stars, Curry is not limited to the sports industry like traditional stars. He has also participated in many cross-border cooperation off the court, which is also a considerable source of his commercial value.

Spread out this newly announced Forbes 2025 NBA player ranking list. The top ten are Curry, James, Durant, Antetokounmpo, Tatum, Edwards, Embiid, Butler, Alexander, and Jokic. Judging from this list, this is almost the top map of the current NBA era. But what attracted the most attention was that the top spot was finally changed.

Before Curry, James had topped the NBA annual income list for 11 consecutive years starting from the 2014-15 season. Now he has been surpassed by Curry in this record.

The following are the details of the top ten list of NBA revenue in 2025:

First place: Curry ($159.6 million)

On-court revenue: $59.6 million

Off-court revenue: US$100 million

Second place: James (US$137.6 million)

On-court revenue: US$52.6 million

Off-court revenue: US$85 million

No. Third place: Durant (US$104.3 million)

On-court income: US$53.3 million

Off-court income: US$51 million

Fourth place: Antetokounmpo (US$99.1 million)

On-court revenue: $54.1 million

Off-court revenue: $45 million

Fifth place: Tatum ($79.1 million)

On-court revenue: $54.1 million

Off-court revenue: $25 million

Sixth place: Edwards ($65.6 million)

On-court income: $45.6 million

Off-court income: $20 million

Seventh place: Embiid ($65.2 million)

On-court income: $55.2 million

Off-court income: $10 million

Eighth place: Butler ($65.1 million)

On-court revenue: $54.1 million

Off-court revenue: $11 million

Ninth place: Alexander ($63.3 million)

On-court revenue: $38.3 million

Off-field income: US$25 million

Tenth place: Jokic (US$63.2 million)

On-court income: US$55.2 million

Off-court income: US$8 million