Soaring 11 times? After looking at Yang Hansen s peripheral sales after joining, I know what appeal is

Recently, according to relevant media sources, since Yang Hansen was selected in the 16th pick, sales of Trail Blazers' peripheral products, including fans, cards, etc., increased by 1091% year-on-year (nearly 11 times).

This made the whole team very happy.

thus strengthening my original choice.

Speaking of this, our fans are speaking. This is why the Trail Blazers have a smaller structure. If it were the Rockets, they would definitely smile slightly, press their hands slightly, open their mouths and say: Sit down, it's just a routine operation.

Indeed, after they selected Yao Ming in the first round in 2002, the entire team gained much attention and exposure, and the market value of the entire team increased. As for the so-called surroundings of the team, it was even more growth-free.

What's even more crazy is that as Yao Ming's teammate at that time, no matter where he was in the team, he almost gained the endorsement of a Chinese brand.

and the labels are: Houston Rockets players.

Then everyone instantly understood what was going on.

In short, because Yao Ming alone has brought great commercial value to the entire NBA. After

, Yi Jianlian was, but he did not stay in the NBA for that long, and the team he played for was not fixed, and he was always exchanged, so he did not have good decent in this regard.

And, after almost 20 years of separation, another Yang Hansen appeared.

This time, it once again ignited the enthusiasm of Chinese fans as Chinese and all Chinese.

I really poured all the enthusiasm I had accumulated for so many years into the Trail Blazers.

So, there is really nothing to make a fuss about the Trail Blazers.

You should know that this is just the beginning. If the next preseason, including the regular season, begins, the Trail Blazers are willing to give Yang Hansen a considerable playing time, and then Yang Hansen performed very well again.

To put it bluntly, it means that the two sides have a more pleasant "cooperation".

Then the next Trail Blazers are extremely likely to "replicate" the Rockets of that year, and even be even more than that.

Because, the entire business model is different now than those years.

In other words, the commercial value that can be obtained by both the team and the individual now is far beyond that era.

Just so happens that what Yang Hansen is now endorsing is our domestic sports "leading" brand, and he has been deeply involved in the field of basketball for many years.

However, it has never been found a real "surge point".

One big reason is that there is no contract to come to a real superstar.

Speaking of this, some fans may have said, isn’t Wade?

The answer is that if it was Wade at his peak, then there is definitely no doubt. However, when the two sides cooperated, Wade was already in his twilight years of his career, and his entire appeal had declined too much.

The most important thing is that Wade's "spokesperson" have not had a good business "character".

Many times, they even wear "competitive products" to attend events.

Therefore, in this cooperation, domestic brands are considered to be the "snapper".

In the same situation, you can see how Curry did it, including how Clay did it.

If domestic brands did not choose Wade, but chose any of the "Spring Brothers", it would definitely be a completely different result.

However, this time it was different. They had a good grasp of Yang Hansen's prospects and could make a good profit next time.

The most important thing is that Yang Hansen can also use the "fulcrum" of Yang Hansen to open up the Trail Blazers' market, and even the entire NBA market.

Now is no longer the so-called "one-on-one" era in the past, but an era of "a hundred flowers blooming".

Then, domestic brands might as well take a bigger step.

If you plan and operate well, you may be able to really reproduce the glory of the past, or even surpass it.

So, taking advantage of Yang Hansen's appeal, he quickly took action.

NBA's market market not only requires Chinese faces, but also requires Chinese brands very much.

Come on!