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Southwest Street of Sanshui, Foshan kicks colored book cage football into campus and business circles

11:46pm, 31 May 2025【Football】

On the morning of May 29, the 11th Primary School in Southwest Street was very lively, and the launch ceremony of Beijiang's century-old football cultural and creative belt series of color book cage football into the campus and business district was grandly held here. The theme of this event is "Football's torch for a hundred years, and a colorful book-style renewal chapter". Many leaders, football celebrities, corporate representatives, and teachers, students and parents gathered together to witness the important moment of Sanshui football's development.

at the kickoff ceremony. The guests at the meeting kicked off for the Color Book Cage Football. When the Color Book Football, which officially began the launch ceremony, rolled forward, the salutes of the main venue were fired. At the same time, the main screen simultaneously broadcasts the launch ceremony of nine sub-venues including No. 8 Primary School and Central Primary School in Southwest Street, forming a grand scene of "ten events to start at the same time". This marks the official start of the construction of the "small and beautiful" football scene in Southwest Street, adding new glory to the business card of Sanshui's "football hometown". After the ceremony, drizzled in the sky, but the enthusiasm on the scene did not diminish at all. During the football show, Guangdong Football Association Vice Chairman Zhou Suian and Zhao Lihong, former Chinese men's football player Hu Zhijun and other football celebrities and the team members of the Southwest 11 Primary School Team took the field in the rain and held a fierce friendly match. On the green field, the veterans were skilled in their feet and taught by example. The small team members fought actively and were full of vitality. The interweaving of rain and sweat perfectly interprets the football spirit of "no hindrance and never giving up". This competition in the rain is not only a skill competition, but also a vivid portrayal of the inheritance of football culture.

Zhao Lihong is full of expectations for the promotion of this color book cage football project. She believes that teaching children spiritual things is more important, and hopes to better inherit the football spirit. Xu Zhonghui, deputy secretary of the Party Working Committee and director of the office of Southwest Street, said that promoting cage football into campus is not only an affirmation of achievements, but also three beautiful visions: inheriting the torch and integrating the spirit of unity and hard work into students' growth; cross-border integration, setting a three-dimensional integration benchmark with innovative models; sowing the future, allowing students to find their dreams on the stadium.

It is reported that the "Colorful Book Cage Football" project is the core highlight of this event and has far-reaching significance for football education innovation. Unlike traditional football fields, cage football has the characteristics of "small venue, low threshold, and high safety". It creates a closed sports space through steel structure fences, saves venue resources, and allows young people to come into contact with football in interesting and artistic scenes.

"I believe that Southwest Street can cultivate more football stars through color book cage football." Zhou Suian said that the project advocates "happy football" and can attract more children and adolescents to participate. He Baijun, the founder of Colorful Book Cage Football, hopes to plant the seeds of football culture in the hearts of children with the state-based teaching model of "being a good person, reading good books, and playing good football". Yu Junquan, a player of the "10" of Southwest No. 11 Primary School, said that the color book cage football is interactive and interesting, and is a good choice after class. He hopes that he and his friends will become the new generation of football stars.

Southwest Street launched the Color Book Cage Football Project, which is an in-depth exploration and innovative practice of Sanshui's century-old football cultural heritage. Sanshui has nurtured a profound football culture due to its unique convergence landform of the Sanjiang River. Since the introduction of modern football in Sanshui opened its port in 1897, football sprouted in Sanshui in 1914. After that, the school included football in the curriculum, and spontaneous organizations emerged among the people. In the 1980s and 1990s, Sanshui Women's Football Team won the championship, and the Jianlibao Youth Team set a precedent for "studying abroad". The "La Liga" League was born in 2002, and Foshan's "La Liga" attracted a large number of spectators in 2024, and football has become the cultural gene of Sanshui City.

At the launching ceremony, Wang Xiaoyong, member of the Standing Committee of the District Party Committee and Minister of the Propaganda Department, pointed out that the promotion of color book cage football is a project that benefits the people, and hopes to strengthen management services and promote its popularity among the people. In the future, Southwest Street will promote the entry of colored book cage football into campuses, communities, business districts and scenic spots, and plan to build theme parks, use the advantages of intensive space to stimulate urban vitality, and realize universal sharing of mass movement rights.

Xu Zhonghui said that Southwest Street will use "color book cage football" as the link, take the century-old football culture as the foundation, take the construction of the pilot zone around the two rivers as the driving force, and use the "Beijiang Centennial Football Cultural and Creative Belt" as the platform to promote the comprehensive upgrade of football. The launching ceremony marks the start of a new journey of Southwest Street using football as a medium to promote the integrated development of culture, sports and tourism. With the advancement of cage football projects, the Sanshui "Football Hometown" brand will shine and inject impetus into the sports industry in the Guangdong-Hong Kong-Macao Greater Bay Area.

Interview and writing: Nandu reporter Li Huanyi

Correspondent: Southwest Street