Messi was suddenly suspended! Adidas s sky-high jersey show failed, and the decision of the US League of China has sparked controversy

The ban on the US Professional League not only prevented Messi from appearing, but also directly ruined Adidas' carefully planned and worth tens of millions of dollars!

well-known reporter Romano revealed in his latest podcast that due to absent from the All-Star Game, Messi and his teammate Alba were suddenly suspended by the US League official ban, causing huge controversy. Miami International Executive Chairman Jorge Maas bluntly said: "Messi is extremely, extremely frustrated!" At the moment when the US League regards Messi as a legend and uses it to greatly increase the popularity and commercial value of the league, this decision shocked everyone.

What is even more shocking is the business damage behind it. Romano pointed out that Miami International's next league game was an excellent stage for Adidas to leverage Messi's global influence - it was originally planned to release the team's new third jersey in a high-profile manner, and ignite the market with the halo of the king of football. Now that Messi is forced to absent, this huge business feast instantly turned into a bubble, which can be regarded as a disastrous blow to the brand.

The US League's intention to imitate the NBA All-Star model is obvious, but the logic of this punishment has aroused widespread doubts. Messi was not absent for no reason. After the World Cup, he played five consecutive games with high intensity, and urgently needed a rest. While enjoying the surge in traffic and data brought by Messi, the league was severely punished for its core league qualification due to absence from the commercial exhibition match, and was criticized for being "double standards" and short-sighted.

Just as the controversy fermented, Miami International officially announced the signing of Argentine midfielder Rodrigo de Paul for 15 million euros. The joy of joining the new player cannot hide the huge shadow brought by Messi's suspension. When business interests and competitive rules collide violently, the "Messi dilemma" of the US League may be exposed by the deep loss of the league between the superstar effect and the balance of the system.