Jiannanchun launched a "world wave" and joined hands with Migu to hit the Premier League!

Football and liquor are highly compatible with their inherent strong personalities, passionate emotions and charm that spans time and space.

Recently, Jiannanchun officially announced that it will become the chief broadcast partner of Migu Premier League for the 2025-2026 season. This is another strategic upgrade for Jiannanchun in the field of sports marketing after becoming the "world's only liquor partner" of Manchester City Club. It is also an important step in its global layout and innovative expression.

Industry insiders said that Jiannanchun and Migu will broadcast the Premier League, not only to accurately reach core fans with the help of top event IP, but also to deepen the high-end influence of the brand through a global interactive scene-based experience, and then steadily integrate into the global brand narrative system.

Join hands with Migu to broadcast the Premier League, igniting the craze of sports marketing

Football is a competitive sport that carries culture and spirit. The Premier League is one of the most influential football leagues in the world, bringing together many top players, wealthy clubs and fans from all over the world.

As the exclusive new media partner of the Premier League in China, China Mobile Migu will exclusively broadcast all 380 Premier League matches this season, and has collected the copyrights of the five major European leagues. Through exclusive live broadcasts, a strong lineup of commentators, rich self-made content and AI viewing black technology, it will provide an all-round upgrade to the viewing experience for the majority of fans and audiences.

As the "world's only liquor partner" of Manchester City Club, Jiannanchun has witnessed the team's glorious transformation from an upstart to a football giant. It continues to carry out multi-dimensional and deep cross-border integration, expands the boundaries of sports marketing for the Chinese liquor industry, and builds a new paradigm of liquor expression to communicate with the world.

Now, Jiannanchun and Migu have reached an in-depth strategic cooperation and become Migu’s chief partner in Premier League broadcasting. This is not only a strong alliance between the two major brands in sports marketing, but also a collaboration between Chinese brands and the world's top event IPs to deeply integrate the top Premier League event resources, join hands with hundreds of millions of fans to share a top football feast, and ignite a new craze for cross-border sports marketing of liquor.

In the opinion of industry insiders, the two parties will use top events as a link. Jiannanchun will run throughout the entire season, accompanying hundreds of millions of fans to witness the highlight moments and wonderful goals of Premier League matches, carrying the passion and shouts of the audience, and transforming Jiannanchun's brand imprint into an emotional carrier and cultural symbol that is perceptible, participatory, and warm.

From the Premier League to the home court of life, raise a toast to love

In the Premier League, hundreds of millions of fans follow the rhythm of the game and are excited to follow the rhythm of the game. They accompany and pay tribute to the hard work, making every goal worth remembering. The craftsmanship inherited by Jiannanchun is highly consistent with the ultimate pursuit of the Premier League.

From the uninterrupted brewing of Jiannanchun's "Tianyi Laohao" ancient cellars, to the persistence of "Jiannanchun wine traditional brewing techniques" from generation to generation, to the brewing craftsmen's pursuit of quality...Jiannanchun's respect for time and persistence of skills are just like the hard-working and all-out fighting spirit of Premier League players day after day.

From the pursuit of victory in the Premier League to the unremitting struggle for a better life, liquor and football competition perfectly intersect at the emotional highlight moment. The two jointly witnessed a high-gloss scene full of emotional tension and heart-stirring emotions, and also added a sense of ritual to people's victory and joyful gatherings.

In addition, the Premier League, with its top competitive level and distinctive sports style, has gathered a large core group of fans with high spending power and high social needs. This group is highly consistent with Jiannanchun’s target consumer groups.

Jian Nanchun reached the chief cooperation with Migu for Premier League broadcasting and created a series of online and offline immersive interactions, which not only subtly transformed fans into consumer groups, attracted more young consumers, and fully realized the breaking of circles, scene co-construction and content co-creation.

To this end, Jiannanchun will embed elements in all aspects such as pre-match analysis, midfield review, and post-match review, as well as innovative interactions such as "Premier League Football Betting Activities" to make the brand an integral part of the viewing experience. This will not only achieve in-depth interaction between the brand and fans, but also enhance people's value recognition and emotional resonance.

A dialogue across time and space, a global narrative of a millennium of winemaking

Football and liquor are a common language that transcends national boundaries and is common to the world, and it is also a spiritual link connecting Eastern and Western civilizations.

When the modern passion of the Premier League meets the millennium ingenuity of Datang Yujiu, Jiannanchun opens a cultural dialogue that spans time and space, connects the East and the West, and builds a new global brand narrative system for Chinese liquor.

At this moment, Jiannanchun transformed the wonderful moments and unforgettable memories of fans watching the game into a beautiful ceremony of toasting and celebrating, allowing Eastern ingenuity to radiate vitality in the passion of the Premier League, and making every beautiful moment clink glasses passionately out of love.

Jiannanchun carries the years of accumulation and ingenuity of the "Tianyi Laohao" ancient cellar group, inherits the classic quality of Chinese liquor, and the original process system of "one low, two long, three control, four appropriate, five refined, and six combined" has become the classic characteristic process of traditional Chinese strong-flavor liquor production, ensuring consistent quality.

On this basis, Jiannanchun continues to innovate in its inheritance, upholds an open and enterprising attitude, establishes a modern quality control system, and allows traditional craftsmanship and scientific standards to collide with the vitality of the new era. With the cross-border combination of "football passion + winemaking craftsmanship", it actively expands cross-border diversified innovation and value integration, injecting more confidence into the brand's youthfulness and internationalization.

Inherit the heritage of royal wine and share the football feast. Taking Migu's focus on the Premier League as a new opportunity, Jiannanchun cleverly combines the millennium-old wine tradition with the Western passion for football. While achieving multiple compatibility in terms of spiritual core, emotional expression and interactive experience, it also sets a new benchmark for the international expression of Chinese liquor.