How cruel is Jiangsu Thirteen Taishang? After reading it, I just want to shout "Su Daqiang"

At two o'clock in the morning, the turf at Nanjing Olympic Sports Center was still glowing.

At three o'clock in the morning, there was still a 100-meter long queue at the entrance to the East of Suzhou Olympic Sports.

This is not a scene of the European Cup, but an ordinary scene of the Jiangsu City Football League last weekend. This folk event, which netizens dubbed "Su Chao" by netizens, is refreshing the history of Chinese amateur football - two weeks after the start of the game, the number of views of the topic #Jiangsu Thirteen Taibao Derby# exceeded 320 million, and the average attendance rate of 28,000 people directly beat the China League One.

"Our Lianyungang Mineral Water Plant has changed its business and sold refueling speakers!" said Sister Wang, a hawker outside the court, counting the money. In this football carnival that swept the whole province, every city is performing its own "fast and passion": Yancheng takeaway riders form a team to participate, Wuxi programmers develop real-time tactical APP, Xuzhou coal miners form "black gold team"... The most amazing thing is Nantong Haimen District, which directly prints the advertisements of township enterprises behind the jerseys.

But to say the most magical one, we have to count the "derby system" itself. When Nanjing Metro employees meet lobster farmers in Lianshui, Huai'an, and Suzhou Industrial Park's coders compete against Suqian e-commerce anchors, the stadium becomes a large-scale regional battle site. "We are not playing football, but digital economy PK modern agriculture! " The head of a sponsor of a certain enterprise laughed and said that now the investment promotion PPT must be added "Suzhou Chao Derby Map ".

This seemingly grassroots carnival actually hides the code of urban evolution. Data from the Institute of Urban Science of Nanjing University shows that the popularity of the cities involved during the event increased by 78% on average, and cultural and tourism consumption increased by 320% month-on-month. As netizens summarized: "The surface of the derby is football, and the core is the urban IP war - whoever has a stronger cultural symbol can seize the mind of Generation Z. "

Looking back at the green field, the children of Nanjing Yuhua Taichung School are imitating the celebration of idols. This group of post-2005s did not know the Jiangsu Suning team five years ago, but could clearly express the respective industrial labels of "Thirteen Taishang Insurance". "In the future, when others asked me where I was from, I said I was 'Su Chao's manufacturing '! " Captain Xiao Li wiped his sweat and his smile was brighter than the goal.

Perhaps this is the charm of sports: it can make 13 trillion-dollar club members bent down and wrestle in the mud to compete for the championship; it can make entrepreneurs who are used to negotiating in office buildings roar in the stands in fancy jerseys; it can also make every ordinary person rediscover in the cheers - it turns out that our city can be so ignited.

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