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Media person: The NBA is essentially a commercial league, and fans are the parents. However, the Nets use Xiao Zeng as their mascot.

5:06pm, 13 October 2025【Basketball】

October 12th: In the second round of the NBA China Game, the Nets reversed course to avenge the Suns 111-109 in Macau, China.

In this campaign, Chinese player and Nets forward Zeng Fanbo failed to get a chance to play. In the first game of this year's NBA China game, Zeng Fanbo came off the bench and made no shots in 10 minutes and 6 seconds. He had 1 steal and 3 fouls, with a plus-minus of -15.

In this regard, veteran media person Fu Zhenghao MVP issued a comment. The full text is as follows:

Zeng Fanbo did not appear! In the end, Zeng Fanbo sat in the audience in G2 of the NBA China Game, looking lonely. Needless to say, the NBA China Game is a commercial game that comes to China to make money. The Nets traveled thousands of miles to Macau to play preseason games and even made a special trip to sign Zeng Fanbo. Isn't it just to cater to the home fans and enhance the appeal of the game? It turned out that Zeng Fanbo was really just used as a mascot to sell tickets, which made many fans wait in vain for the whole game and finally failed to wait for Zeng Fanbo.

The head coach of the Nets really "makes money by standing still", making money from Chinese fans, but refuses to give Chinese players a chance to play at home. Even though fans kept shouting for Zeng Fanbo to be replaced, the Nets coaching bench remained indifferent. The Nets are not a strong team at the moment. They will most likely trade for high draft picks in the new season, and there are not many players with star potential in the team. Under this situation, it is a routine operation to give Zeng Fanbo about 10 minutes of playing time to please the home fans. Moreover, Boss Cai even greeted him personally, but the arrogant Nets coach was stunned and did not give him face.

Don’t tell me that the NBA only values ​​strength and not sophistication. The essence of the NBA is a commercial league, and fans are the parents. The NBA is always using "humanity and sophistication" to cater to and please the fans. Please note that this kind of "human touch" does not refer to James using his personal influence to help Bronny obtain an NBA contract, but to the human touch of paying attention to fan culture and making fans feel warm after professional sports are highly developed.

For example, in the early years, the NBA introduced special cases such as Bird's refund to try to allow the star to achieve "one person, one city". When selecting the NBA All-Star lineup, it tried to leave spots for the host country. When superstars such as Dr. J, Kareem Abdul-Jabbar, Jordan, and Kobe Bryant retired, they could enjoy the honor of touring the entire league to say goodbye. The NBA even modified the rules and used "star whistles" to facilitate stars' scoring and enhance the game viewing... Various measures are aimed at providing emotional value to fans.

On the other hand, the Nets obviously came to explore the Chinese market, but they failed to show their due attitude. In the end, many home fans were very disappointed. The team signed Zeng Fanbo, but he simply ignored it, which is a typical shameless attitude!

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